Edward Jones is significantly expanding its investment offerings, introducing access to alternative investments for its most affluent clients enrolled in the Edward Jones Generations program, the firm’s premier private client service for U.S. high-net-worth investors with $10 million or more in investable assets.
This expansion is facilitated through a new relationship with CAIS, the alternative investment technology platform designed for financial advisers.
Beginning May 5, 2025, eligible Edward Jones Generations clients will have the opportunity to invest in alternative strategies primarily focused on private markets. This includes access to private equity, private credit, and private real estate. These alternative investments will be delivered through the firm’s existing Edward Jones Advisory Solutions Unified Managed Account program, which is part of its suite of advisory fee-based solutions.
The firm indicated that while the initial rollout is focused on the Generations program, there is a potential for alternative investment options to become available to a broader base of Edward Jones clients in the future.
“Edward Jones is committed to helping our clients achieve their financial goals, and we are always looking to expand our products, solutions and experiences designed to help make these goals a reality,” said Russ Tipper, principal and head of products at Edward Jones. “We believe alternative investments represent an opportunity for our high-net-worth clients to diversify their portfolios.”
The collaboration with CAIS aims to streamline and simplify the process of accessing alternative investments for Edward Jones financial advisers and their clients. The CAIS platform is designed to offer a tech-enabled, end-to-end experience, assisting advisers in discovering, learning about, and allocating to alternative investment options more efficiently, thereby reducing complexity and saving time.
Edward Jones is a prominent North American financial services firm, serving over 9 million clients through more than 20,000 financial advisors across the U.S. and Canada. As of Dec. 31, 2024, the firm reported a total of $2.2 trillion in client assets under care.
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