California Coast Credit Union is partnering with Cetera Financial Institutions – a community within Cetera Investment Services – in the management and delivery of its investment program. After an extensive selection process, the credit union chose Cetera to help grow its investment program, along with three of their financial professionals.
Particularly of interest, Cetera will provide dedicated resources and support to grow the credit union’s retail investment program, Cal Coast Financial Services. According to Cetera, it will enhance the program’s products and services, as well as support provided to credit union members.
Founded by a group of local teachers in 1929, California Coast Credit Union is the third-largest credit union and the longest-serving financial institution in San Diego County. Today it serves about 200,000 members with approximately $3.4 billion in assets and comes to the Cetera family from Osaic.
“We are proud to welcome California Coast Credit Union to the Cetera family,” said LeAnn Rummel, president and chief executive officer of Cetera Investment Services. “Cetera has a proven track record of helping financial institutions improve their investment programs in ways that ultimately benefit their members. We look forward to providing innovative solutions and services to Cal Coast’s members and a higher level of support to its financial professionals.”
“Cal Coast is committed to supporting the financial well-being of our members with free one-on-one financial coaching, workshops, webinars, and more,” said Todd Lane, president and CEO of California Coast Credit Union. “After an extensive RFP process, we decided that Cetera’s high-touch service and support model provided the best fit to ensure our financial services program is aligned with Cal Coast’s vision and commitment to our members.”
Cetera Financial Group, which is owned by Cetera Holdings, serves more than 12,000 independent financial professionals and their teams, including tax professionals, banks, and credit unions in providing financial planning and wealth management services. Cetera oversees more than $505 billion in assets under administration and $213 billion in assets under management, as of March 31, 2024.
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