The Museum of Modern Art in New York has announced a multiyear partnership with the toy company Mattel Inc.
As part of the partnership, MoMA will release a capsule collection on November 11, just in time for the holiday season. It features seven products inspired by the artists and art in the museum’s permanent collection that will be sold at MoMA’s Design Stores in New York and Japan, as well as on the Design Store’s website and the Mattel Creations website.
Those products include a Barbie doll wearing an evening gown printed with Vincent van Gogh’s Starry Night (1889); a Magic Eight Ball featuring a detail of a ca. 1968 Alma Woodsey Thomas abstraction; two Hot Wheels replicas of two cars from the museum’s design holdings, the Jaguar E-Type Roadster and the Citroën DS 23 Sedan; figurines of Salvador Dalí and Claude Monet by Little People Collector; and an Uno deck featuring six works from MoMA’s collection, including pieces by van Gogh, Monet, and Matisse.
The partnership will also see Mattel provide funding in support of MoMA’s Samuel and Ronnie Heyman Family Art Lab, an interactive space for kids and families on the museum’s first floor.
In a statement, Mattel’s senior vice president of entertainment partnerships, Nick Karamanos, said the company is currently reimagining its brands, which also include Fisher Price, American Girl, Thomas & Friends, and Barney, “as collectible, design-led experiences. Partnering with MoMA enables us to translate some of the world’s most iconic artworks and artists into amazing expressions of culture, design, and storytelling that will resonate with collectors and fans for years to come.”
MoMA chief retail officer Jesse Goldstine added, “By joining forces with Mattel Creations, we are inviting a generation of new audiences to experience the Museum’s collection in ways that merge contemporary art with creative play and design innovation and allow them to spend time with artworks from the collection in new and interactive ways.”
See details of each capsule collection item below.
