Paramount Global (NASDAQ:PARA) (NASDAQ:PARAA) has recently talked with Comcast (NASDAQ:CMCSA) about a potential partnership on streaming, the WSJ reported — a move that would see a couple of smaller services teaming up to take on the space’s leaders.
A joint venture or other strategic tie-up that combined Paramount+ with Comcast’s Peacock would generate heavy cost savings, while combining two robust programming libraries (including shows from CBS and NBC).
The two services have matured through some early growing pains, and Peacock has reached a 1.3% share of TV usage, while Paramount+ has hit 0.9%, according to ratings firm Nielsen.
Those shares are still a ways behind streaming’s leaders: YouTube (GOOG) (GOOGL) is still in front at 8.5% share, according to Nielsen, while Netflix (NFLX) is at 7.7%, Amazon Prime Video (AMZN) at 3.3%, Hulu (DIS) (CMCSA) at 2.6% and Disney+ (DIS) at 1.9%.
