The Vancouver-based apparel retailer’s net income reached USD$321 million in its first quarter (Lululemon reports in U.S. dollars), up from USD$290 million a year earlier. Its net revenue for the period ended April 28 amounted to USD$2.2 billion compared with about US$2 billion a year prior.
Lululemon earnings and profit despite economic pressures
The increases came despite higher inflation and interest rates, which have hampered consumers’ willingness to spend, and as the brand made some missteps in its womenswear and bag categories.
“When looking at women’s, we did not maximize the business in the U.S., which was the result of several missed opportunities, including a colour palette and our core assortment, particularly in leggings, that was too narrow,” said CEO of Lululemon Athletica, Calvin McDonald, on a call discussing the results. “Where we had colour, guests responded well. We just needed more as they are looking for additional choices, and we are also out of stock in some of our smaller sizes.”
Lululemon’s historical reporting
In prior quarters, McDonald said the retailer had noticed an increase in younger shoppers, which necessitated smaller sizes and a wider selection of colours that weren’t always on hand then either. McDonald feels Lululemon (LULU/TSX) is still well positioned to navigate such headwinds, particularly the demand for smaller sizes, which he said Wednesday was “within our control.”
Hole-in-one innovation to come later in 2024, along with competition
“We expect much of that to be addressed in the second half of this year,” he said, noting Lululemon has a wave of innovation planned for that portion of the year.
On top of the merchandising challenges, the brand is also seeing more retailers move into its territory. Los Angeles-based yoga apparel maker Alo deepened its Canadian presence recently, while rival Vuori, from San Diego, Calif., is rumoured to be interested in going public this year.
Neil Saunders, managing director of GlobalData Retail, considers the competitors Lululemon’s “biggest problem” because they are giving shoppers more choice. “The good news for Lululemon is that, from our data, very few American shoppers are abandoning it completely in favour of other brands,” he said in a note to investors. “They are simply sharing their spend on athleisure more widely.”
But Lululemon can’t get complacent, he said, recommending the company “double down” on its newer sporting categories like golf.
