© Reuters.
SAN JOSE, Calif. – Roku , Inc. (NASDAQ:), a leader in TV streaming platforms, has announced a significant milestone, surpassing 80 million active accounts. The company also reported a record high in viewer engagement, with over 100 billion hours streamed in 2023, averaging 4.1 hours per day per account in the fourth quarter. Roku’s active account base in the U.S. now exceeds the combined subscribers of the six largest traditional pay-TV providers, marking a notable shift in consumer viewing habits toward streaming services.
In the past year, Roku has expanded its ecosystem by launching its own line of TVs and growing the Roku TV licensing program to over 30 partners. The Roku Operating System (OS) has been enhanced with user experience updates, new features, and content discovery tools, such as the Sports Experience and What to Watch, contributing to the increased time spent by viewers on the platform.
Roku’s commitment to innovation and user experience has been central since the introduction of its first streaming player in 2008. The company’s offerings, including The Roku Channel and Roku’s purpose-built OS, have been designed with the consumer in mind. Roku’s continuous platform innovation aims to deliver a superior TV streaming experience and support its mission to connect content partners with an engaged audience and provide advertisers with unique targeting capabilities.
According to recent reports, Roku leads in TV streaming in the U.S. and Mexico by hours streamed and is the top-selling TV operating system in the U.S., Canada, and Mexico in the fourth quarter of 2023. These achievements underscore the company’s position in the market and its influence on the evolving TV landscape.
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