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The Asset ObserverThe Asset Observer
Home»Alternative Investment
Alternative Investment

AmeriFlex Group to Support Financial Advisory Practice Sales Through Broker-Free Marketplace

Ethan RhodesBy Ethan RhodesSeptember 26, 2024
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Thomas Goodson

Hybrid registered investment adviser The AmeriFlex Group has launched the Advisor Transition Network, or ATN, a national platform designed to connect qualified buyers and sellers of financial advisory practices. The concept aims to create a confidential marketplace where financial advisers can seamlessly transition their businesses without needing a broker. ATN has established a growing network of prepared buyers representing over 200 qualified advisers.

“In an industry often dominated by brokers who charge 5% to 10% in sales fees, ATN stands apart with its broker-free model, designed to maximize value for both buyers and sellers, ensuring a smoother, more profitable transaction for all parties,” said Thomas Goodson, founder and chief executive officer of The AmeriFlex Group.

According to AmeriFlex, the platform allows a direct link between sellers and qualified buyers.

“Similar to the Uber model, we remove the middleman – in this case, the broker – from the equation. This streamlines the process and puts more money in the seller’s pocket,” added Goodson.

Designed by advisers, the program focuses on four top priorities: ensuring the well-being of clients, staff retention, achieving a fair price for the practice, and offering a customized exit timeline that suits the seller’s needs.

“By allowing sellers and buyers the chance to work directly, we eliminate conflicts of interest from outside parties. This allows the truly vested parties a way to ensure the best possible outcomes for all involved,” said Hannah Buschbom, chief transitional wealth planner of The AmeriFlex Group and an ATN team leader.

AmeriFlex is owned and operated by its adviser members and partners with securities offered through Osaic.

“We have helped many advisers start and complete the transition process of a practice, and in some cases purchased practices directly, with our propriety programs disbursing millions of dollars to advisers. We have offered this matchmaking service successfully on a smaller scale for several years and look forward to assisting a national group of advisers by rolling out the Advisor Transition Network,” concluded Jesse Kurrasch, chief operating officer of The AmeriFlex Group and an active consultant in the adviser transition space.

Earlier this year, AmeriFlex acquired The W Source, a professional platform facilitating women-to-women networking opportunities across industries on a local and national level.

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