Registered investment adviser Carson Group announced its second largest deal to date with the addition of Sweet Financial Partners, a $1 billion assets under administration firm based in Fairmont, Minn. Terms of the deal were not disclosed.
Sweet Financial specializes in several key areas including retirement planning, tax efficiency, wealth transfer and business exit planning. Led by Bryan Sweet CLU, ChFC, MSFS, managing partner and wealth adviser, the Sweet Financial 12-person team will continue to operate as itself and retain its local focus while leveraging Carson’s national resources.
“Bryan and his team exemplify the values and client-centric approach that Carson stands for. Their expertise in comprehensive financial planning and commitment to a ‘life well lived’ mentality make them an ideal addition to our adviser community,” said Burt White, chief executive officer of Carson Group.
Sweet said the acquisition represents a full-circle moment, as Sweet Financial has been a long-term member of Carson Coaching, and he has implemented many of its principles throughout his career. This shared history and alignment of values made the partnership a natural fit for both organizations.
“Our team is excited to join forces with Carson Wealth. This collaboration allows us to maintain our local focus while tapping into the resources of a national brand. It’s a natural progression that aligns perfectly with our culture of inspiring clients to realize their dreams are possible,” said Sweet.
Michael Belluomini, senior vice president of mergers and acquisition at Carson Group, added that the “acquisition not only strengthens our presence in the Midwest but also brings a team with a proven track record of success and a commitment to client service that aligns perfectly with our mission.”
Once one of independent broker-dealer LPL Financial’s largest individual affiliates, Omaha, Neb.-based Carson Group aligned with Cetera Financial in 2016.
According to previous reporting in spring 2024, White took over as CEO following founding CEO Ron Carson stepping down but remaining as the RIA’s majority owner and chairman.
Carson has been a prominent voice in the financial services industry. What started with him selling insurance out of his college dorm room in 1983, grew into one of the fastest growing RIAs in the country, now with $38 billion in assets and serving 50,000 families through its advisory network of 150 partner-affiliated practices.
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