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The Asset ObserverThe Asset Observer
Home»Alternative Investment
Alternative Investment

LPL Adds Trio of Adviser Teams Totaling $740 Million in Assets

Ethan RhodesBy Ethan RhodesNovember 27, 2024
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LPL Financial added a trio of financial adviser teams in the latter half of the month. Altogether, Happier Wealth, Strata Financial Group, and Prosperity Investment Management reported serving $740 million in client assets.

This was after Seapoint Wealth Advisors joined LPL from U.S. Bank and brought $540 million in assets.

LPL’s latest recruitment win adds financial advisers Will Beck, CFP; Mike Macfarlane, CASL, CLU, ChFC; Tyler Vongsawad, CLU, ChFC, CASL, CFP, MSFS; and Sam Rosen, CFP. The Pleasant Grove, Utah, team came from Northwestern Mutual and launched independent practice Happier Wealth. They reported serving around $250 million in in advisory, brokerage, and retirement plan assets.

“At Happier Wealth, we believe that true wealth isn’t just about numbers — it’s about living a life that brings you joy, fulfillment, and confidence,” said Beck, a survivor of the Columbine High School shooting. “The advice we provide isn’t just about making the most money, but about living the best life.”

According to LPL, the Happier team provides comprehensive financial planning services, including investment management, tax planning, and retirement planning and estate planning. Beck expressed the team’s enthusiasm for LPL’s operations and practices.

“We value the autonomy and control over our business and appreciate that LPL does not offer proprietary investment products. Additionally, LPL’s comprehensive technology platform reduces administrative burdens and helps us focus on taking care of clients. The ability to open an account in less than 10 minutes is a game-changer for us,” said Beck.

Last week, Ohio-based Strata Financial Group joined LPL from Osaic and reported serving $350 million in advisory, brokerage, and retirement plan assets. The firm operates in two locations, one in Columbus and the other in the greater Cleveland area.

Founded in 1998 by Campagni and the late Rino Romeo – Mitchell Romeo’s uncle – Strata is comprised of financial advisers Anthony “Tony” Campagni, CFP; Ronald Jurczynski, CPA/PFS; Mitchell Romeo, CPWA, CPFA; Kyle Hancharick, CFP; and Dominic Elmo. Support staff members Emily Dohnenko and Shayla Svetgoff round out the team.

Strata said its advisers take a team-based approach to offering personalized strategic financial plans, tax strategies, retirement preparation, investment planning, and wealth preservation to clients across the nation.

“Our team is dedicated to providing comprehensive financial services for busy professionals, executives, business owners and families who are looking for a partner to help them maximize their wealth,” said Campagni. “With a unique focus on tax and financial planning in an ever-changing environment, we empower our clients to make well-informed decisions and create tailored plans that prioritize their financial goals.”

Strata said it turned to LPL Financial for its advanced technologies and ethos.

“We were drawn to LPL because of its transparency and robust public presence,” said Romeo. “LPL’s commitment to service and technology is evident, and it’s clear LPL prioritizes supporting advisers and their staff, so Strata Financial Group can have more time to focus on servicing our clients.”

Finally, LPL welcomed Prosperity Investment Management to its broker-dealer, RIA, and custodial platforms. It reported having approximately $140 million in advisory, brokerage, and retirement plan assets. Like Strata, the Prosperity team join LPL from Osaic.

Based in Chico, Calif., Prosperity was founded by Robert “Rob” B. Anderson, CFP. His son, RJ Anderson, CPA, joined the business in 2020 following an initial career in accounting and now leads the firm as a financial adviser. They offer a broad spectrum of financial services to individuals and business owners, including investment management, financial planning, retirement planning and estate planning.

“We are a holistic financial firm committed to helping people pursue their financial goals and life aspirations,” RJ said. “With my background as a CPA, we make sure to watch for tax implications. We understand it’s not just what you make but what you keep that’s important.”

The Andersons chose to move their business to LPL, which is a return for Rob, who worked with LPL from 1990 to 2004.

“Being able to serve our clients more effectively and make trades in a more efficient way will allow us to spend more time doing we do best: managing investments and guiding our clients toward their financial aspirations.”

LPL Financial Holdings Inc. serves more than 23,600 financial advisers, including advisers at more than 1,000 enterprises and 580 registered investment adviser firms nationwide. Headquartered in San Diego, its total advisory and brokerage assets totaled $1.6 trillion as of Sept. 30, 2024.

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