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The Asset ObserverThe Asset Observer
Home»Art Market
Art Market

Artist Matthew Day Jackson Launches Luxury Skiwear Line with Aspen-Based Brand Aztech Mountain

News RoomBy News RoomNovember 4, 2025
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Matthew Day Jackson, an expansive artist working in multiple mediums, contributed 10 artworks to a new 23-piece collection of luxury skiwear on offer from Aztech Mountain, a ski brand based in Aspen, Colorado.

In addition to being an artist, Jackson, per the brand’s announcement, is also a a “passionate skier, cyclist, and adventurer.” His new line, titled Planet Aspen, includes ski jackets, pants, and innerwear, all adorned with designs from works by Jackson for Aztech Mountain’s first collaboration with an artist. Prices for the line range from $101 to $1,850.

“When riding a chairlift or skinning up a hill, I’m struck by the quiet absurdity of what we do—fragile beings, drawn to the edge, seeking fleeting moments of joy in places that care nothing for our presence,” Jackson said in a statement. “In those brief descents, joy becomes measurable—outpacing effort, transcending fear. It is a dance without spectators, vanishing behind us with each turn, leaving only a faint mark in the snow as testament to presence, to intention, to being.”

Heifara Rutgers, cofounder of Aztech Mountain, said, “Matthew’s ability to capture the essence of movement, presence, and beauty aligns perfectly with how we see skiing. “This collaboration is not just about apparel; it’s about creating something that embodies both artistic expression and mountain performance.”

Jackson, who joined the roster of Pace Gallery in 2022 after more than a decade with Hauser & Wirth, presented shows at Pace’s New York and Seoul locations in 2023. That same year, he produced a lounge chair with rainbow-colored plywood and a custom Formica laminate in collaboration with the design brand Made by Choice.

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