Erewhon, the iconic LA grocery store known for its $20-plus smoothies, will soon open at the Los Angeles County Museum of Art as part of a new partnership.
LACMA is currently preparing to open its new, Peter Zumthor–design building, officially called the David Geffen Galleries, this spring, with members getting access beginning April 19 and the public opening coming on May 4. Erewhon will similarly have its opening timed to the new building, with members getting early access ahead of the café’s public debut.
It’s unclear if the Erewhon pop-up is only temporary—a press release says it will “be available through the summer”—or if the grocery store is testing the waters to see if it will be profitable before committing to a long-term residency at the museum.
The Erewhon outpost will be located in the building’s northeast pavilion, called the W.M. Keck Plaza, and facing the recently reinstalled Three Quintains (Hello Girls) sculpture by Alexander Calder.
“We are excited to launch Erewhon at LACMA for the opening season of the David Geffen Galleries,” LACMA director and CEO Michael Govan said in a statement. “Erewhon is a Los Angeles icon that values creativity and wellbeing and is dedicated to its communities. … A moment of respite at Erewhon at LACMA, surrounded by public art, will be a vital part of the LACMA experience.”
According to a release, Erewhon, which focuses on organic, ethically sourced foods, at LACMA will offer highlights from its menu—beloved by some, lampooned by others—such as “organic coffee and matcha, fresh pastries, signature smoothies, cold-pressed juices, and a selection of grab-and-go meals and organic snacks.”
That will likely include its $21 Strawberry Glaze Skin Smoothie, which Erewhon’s website describes as a “blend of almond milk, strawberries, bananas, avocado, dates, maple syrup, collagen peptides, sea moss gel, and coconut cream.” The smoothie went viral when it debuted in 2022 as the Hailey Bieber Strawberry Glaze Skin Smoothie, though the chain removed the model’s name sometime last fall.
In a joint statement, Erewhon owners Tony and Josephine Antoci said, “We’re so proud to partner with LACMA, a meaningful milestone as our first museum collaboration. It really feels like a celebration of Los Angeles, Page 2 bringing Erewhon and LACMA together to nourish and inspire the community we love.”
