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The Asset ObserverThe Asset Observer
Home»Art Market
Art Market

Frieze London and Frieze Masters name 289 galleries for 2025 fairs.

News RoomBy News RoomJune 5, 2025
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Frieze has announced the exhibitor list for Frieze London and Frieze Masters 2025, which are both set to take place from October 15th to 19th at The Regent’s Park. The two fairs will together host more than 280 galleries from 45 countries, with Frieze London welcoming 166 galleries, and Frieze Masters welcoming 123 galleries

Frieze London, which held its first edition in 2003, is focused on contemporary art, while Frieze Masters, which launched in 2012, focuses on art from antiquity through to the 20th century.

This year’s edition of Frieze London will see the introduction of a new section, “Echoes in the Present,” curated by British researcher Dr. Jared Das. The section will bring together artists working across Brazil, Africa, and its diasporas to explore shared histories and speculative futures. Rooted in ideas of materiality, land, and memory, the section will feature presentations of artists including Sandra Poulson at Jahmek Contemporary, Aline Motta at Mitre Galeria, Alberto Pitta at Nara Roesler, and Tadáskía at Fortes D’Aloia & Gabriel.

The fair, which will include some 58 galleries based in the British capital, will also see the return of two special sections: Artist-to-Artist and Focus. Now in its third year, Frieze London’s Artist-to-Artist section returns with six solo presentations selected by leading contemporary artists. These include Dreamsong’s presentation of Ilana Harris-Babou, nominated by Camille Henrot, and Erin Cluley Gallery’s showcase of René Treviño, nominated by Amy Sherald.

The Focus section, dedicated to galleries aged 12 years or younger, will spotlight a cross-section of emerging spaces from around the world. This year, the section will feature 33 galleries. Among the new participants will be London’s a. Squire, Barcelona’s Bombon, and Tokyo’s Kayokoyuki. Returning galleries include Tbilisi’s Gallery Artbeat, London’s Public Gallery, and Cuba’s El Apartamento.

“Frieze London this year deepens our commitment to artists shaping the future of contemporary art, and continues to foreground practices that challenge, inspire, and expand how we think about art today,” said Eva Langret, director of Frieze EMEA. “Drawing on the spirit of London’s restless creative pulse—championing bold ideas and setting the pace for curatorial innovation—the fair reinforces the city’s status as a globally recognised centre of contemporary culture.”

Frieze Masters, meanwhile, will return with 123 exhibitors from 26 countries under new director Emanuela Tarizzo. The fair, which spans six millennia of art history, features presentations from leading galleries such as Hauser & Wirth, Annely Juda Fine Art, and Pace Gallery. This October, 12 galleries will join Frieze Masters for the first time, including Munich- and Lisbon-based Jahn und Jahn and New York’s Vito Schnabel Gallery.

“It’s a privilege to lead Frieze Masters into this next chapter,” said Tarizzo. “From ancient art to 20th-century icons, the fair will showcase works that speak across time and place, inviting collectors and audiences to discover the depth, beauty, and power of art history. I’m excited to welcome visitors to an edition shaped by both history and fresh perspectives.”

The Studio section, curated by Sheena Wagstaff and Margrethe Troensegaard, returns with solo presentations that consider the artist’s studio as a site of historical resonance and contemporary experimentation. Highlights include works by Anne Rothenstein with Stephen Friedman Gallery and R. H. Quaytman with Miguel Abreu Gallery. Meanwhile, the Spotlight section, curated by Valerie Cassel Oliver, focuses on solo presentations of 20th-century artists active between the 1950s and 1970s. This year’s participants include Novera Ahmed at Jhaveri Contemporary, Bertina Lopes at Richard Saltoun Gallery, and Titina Maselli at Secci, whose practices have drawn renewed attention for their political urgency and experimental form.

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