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The Asset ObserverThe Asset Observer
Home»Art Market
Art Market

Jeff Koons unveils new collaboration with French water brand Evian.

News RoomBy News RoomApril 1, 2026
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Jeff Koons and French spring water brand Evian have unveiled a new water bottle collaboration. The announcement, made April 1st, is genuinely not an April Fool’s prank.

To celebrate the water company’s 200th anniversary, Koons designed a specialty bottle featuring images of his iconic “Balloon Dog” sculptures. Evian, the luxury water brand founded in 1827, released still and sparkling varieties of the collaboration. Both bottles read “200 Years Young: Jeff Koons” beneath the logo. The still version features a pink balloon dog, while the sparkling water is adorned with a blue balloon dog.

Koons debuted his “Balloon Dog” in 1994. The first iteration was part of his “Celebration” series, which featured some 20 massive sculptures of balloon animals, inflatable animals, and easter eggs, among other party-associated ephemera. He made several more over the years. These are among the most in-demand artworks ever made. Balloon Dog (Orange) (1994–2000), for instance, sold for $58.4 million at Christie’s in 2023, the fifth most expensive artwork sold by a living artist at auction.

“When Evian approached me, the message about youth immediately resonated with me,” Koons said in a press statement. “I chose to incorporate my ‘Balloon Dog’ into the design because it not only echoes the iconic status of the brand itself, but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating, a moment that feels both life-giving and uplifting.”

Evian also released a photoshoot featuring its brand ambassador to commemorate the 200th anniversary. In one image, Koons sits on a pink Evian crate, surrounded by Spanish tennis player Carlos Alcaraz, British tennis player Emma Raducanu, American tennis player Frances Tiafoe, and French golfer Céline Boutier. The setting is the French Alps, where the titular Evian spring is located.

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