Sotheby’s is binning any notion of “dry January” by betting big on whisky at the end of this month. At its new Breuer Building HQ on January 24, the house will host its first-ever live, single-owner sale devoted entirely to American whisky.
Called The Great American Whisky Collection, it will be the most valuable collection of its kind to hit the market, with a high estimate of $1.7 million. A total of 360 bottles will hit the auction block, spread across 320 lots.
The auction is part of Visions of America, Sotheby’s weeklong series celebrating American art, objects, and innovation in honor of the nation’s 250th anniversary. The house, it seems, is hoping to position the sale within a cultural moment, placing Bourbon and Rye alongside other expressions of American creativity and craft.
The collection was assembled over many years by a dedicated anonymous collector. It includes private labels, exclusive single barrels, and historic bottlings that are now, according to Sotheby’s, nearly impossible to find. Several of these bottles are appearing at auction for the first time. Production dates stretch back as far as 1900, offering a sweeping view of American whiskey across generations.
“The Great American Whiskey Collection stands as a testament to the collectability of truly rare Bourbon and Rye Whiskey,” Jonny Fowle, Sotheby’s global head of wine and spirits, said in a statement. “Never before have we witnessed a collection of such sought after bottles come to market from a single owner.”
At the heart of the sale is a group of bottles from Old Rip Van Winkle, which account for most of the collection’s value and together form the strongest showing of the Van Winkle family legacy ever offered at auction. They’re joined by examples from Old Fitzgerald, Red Hook Rye, Buffalo Trace, Michter’s, and Wild Turkey. Sotheby’s currently holds the auction record for a bottle of post-Prohibition American whiskey at $125,000, and the top lot here is expected to trump that figure.
Other highlights include an Old Rip Van Winkle 20-Year-Old Single Barrel bottled in 1982 for Sam’s Wines & Spirits in Chicago. Just 60 bottles were made, and it remains the highest-proof Van Winkle ever released. The sale also features the four famed barrels of LeNell’s Red Hook Rye, among the most celebrated rye whiskeys in the world.
“This is not just the most valuable American whiskey collection ever to be offered at auction, it is the most meticulously curated, featuring the hardest to find bottles in the industry,” Fowle said.
