Investing in art requires more than just following trends. To make informed decisions, it’s essential to follow the culture, not the crowd. Unlike most investments, the art market rewards those who look beyond the latest street artist trends and instead follow the example of museums, which focus on art that stands the test of time.

Purchasing from the primary market ensures authenticity and supports the artists directly. Beware of secondary market sellers, as many galleries selling high-profile artists don’t directly represent them—they often buy secondary market artworks, add a markup, and sell them to you, which is hardly a genuine investment.

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