You’re in the mood for something a little unexpected. A conversation opener for a lingering evening with friends. A refreshing glass or two with a good story attached. A variety you can’t pronounce, with origins that offer alluring potential for that quick get-away from the desk job.

Then look no further than the wines of Central and Eastern Europe (CEE). We asked three regional experts for their views at this year’s Ultimate Central and Eastern Europe wine fair, an annual trade event for wines from that part of the world.

For Decanter World Wine Awards Co-Chair Beth Willard, we are just seeing the tip of the iceberg. ‘These are old wine-producing countries that have undergone something of a renaissance over the last 20 to 30 years, and now we are seeing just how good these wines are.’

The wine industry trade fair Ultimate Central and Eastern Europe 2026. (Image credit: Wine Communication)

The personal touch

And one of the key reasons for this growing interest? The personal side of things. ‘I love the human story,’ says Caroline Gilby MW, the joint Regional Chair for Central & Eastern Europe at the Decanter World Wine Awards. ‘I think that is what is so exciting about this part of the world.’

Recent decades have witnessed a huge wave of investment and winemaking experimentation. Fair organiser Zsuzsa Toronyi explains: ‘CEE wines also come with compelling stories. Many family-owned wineries have revived historic vineyards and traditions, creating wines that reflect local culture, heritage, and a strong sense of place’.

As new generations take the lead of these revived traditional family wineries, excellence is to be found from both international and local varieties. In the mood for pale pink bubbles? Try a Moldovan pink spumant from Dom Davidescu made from the Rară Neagră variety. Keen on a traditional Blanc de Noirs style? Why not pick up a bottle of Serbian producer Aleksandrović’s saline and steely Trijumf Noir Brut.

Travel through the glass to the Croatian island of Vis, where intriguing red wines are made from the local Plavac Mali variety. Pair a sticky Tarte Tatin with a decadently sweet late harvest Furmint–Muscat blend from Hungary.

Taste widely. Most importantly, have fun while you are at it.

A journey of discovery that’s kind on the wallet

More than a mere talking point for the table, there is great value to be found among these lesser-known discovery varieties and regions. As Toronyi comments: ‘They offer a combination of quality, value, authenticity, and discovery that is increasingly hard to find in more established wine regions’.

Bolstered by year-on-year successes at the Decanter World Wine Awards and a promising rise in carefully curated wine bar lists featuring lesser-known wines, the diversity on the UK market is exciting.

Gilby, also a co-organiser of the fair, notes: ‘You may still have to hunt down some of these wines from specialist importers and independent merchants, but even some supermarkets are recognising that CEE wines deserve space in their ranges.’

Top tips when buying CEE wines for the first time

Caroline Gilby MW giving a masterclass on wines from Central & Eastern Europe at the Ultimate Central and Eastern Europe wine fair

(Image credit: Wine Communication)

1. Hunt down unusual local varieties

Don’t be afraid to explore – you will be rewarded. ‘Be adventurous!’ says Willard. ‘Can’t pronounce the variety or name of the wine? Who cares! You didn’t know that Poland was a wine-growing country? Well, now’s the time to try its wonderful Chardonnays and Pinot Noirs’.

2. Look for the personal stories behind the bottle

Pair your vinous choices with your next holiday plan. Visit the producer, ask questions, and pair with local cuisine.

3. Try before you buy

Head down to your local wine bar and dip your toe in – by the glass. From wines made from staggeringly old vines to low-intervention expressions, there is superb quality to be found at a range of price points.

4. Seek out varieties that match your preferred style

Willard advises: ‘Look to countries like Slovenia if you like fresh, elegant whites, or Dalmatia if you want satisfyingly jammy reds. Istria’s Malvazija offers whites that reflect its Adriatic origins, while Serbia’s bold red wines are making waves’.

5. Ask questions. Try widely. Enjoy exploring!

‘The region offers many approachable, fruit-driven wines at attractive price points, making it easy to explore without spending a lot,’ says Toronyi.

Five wines to try

Southeastern European reds: Panel tasting results

Why Eastern Slovenia is one of Central Europe's great unsung wine regions

Grape escapes – off the beaten track in Dalmatia

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