Loewe unveiled a new campaign on Monday celebrating the fashion brand’s 180th anniversary, complete with a capsule collection, an anniversary magazine, and an animated film, much of which nods to the house’s long-standing connections to the art world.
Under former creative director Jonathan Anderson, the fashion brand played up that connection through numerous high-profile collaborations with artists ranging from Lynda Benglis to Richard Hawkins. Many of Anderson’s collections were filled with references to visual art. That era was summed up with an exhibition in Shanghai in 2024. Anderson left the brand last year to lead Christian Dior, but Loewe has continued to draw on the art world for both inspiration and history under new creative directors Jack McColllough and Lazaro Hernandez.
For the 180th anniversary festivities, the brand tapped photographer Talia Chetrit to photograph its capsule collection bearing lion motifs—loewe is the German word for lion—alongside various high-profile brand ambassadors, including Julia Garner, Sissy Spacek, and, most importantly for our purposes, artist Kara Walker.
In an accompanying video, Walker says of Loewe, “For some reason, I think of all the Leos I know. Proud qualities. Generally, I get along with Leos.”
Walker, one of the most prominent and celebrated artists working today, is well known for her wall-spanning installations featuring black cut-paper silhouettes that interrogate narratives of Black life and power in the US.
The Loewe campaign isn’t the first time Walker has been recognized for her fashion sense. In 2015, Vogue described her style “as inspiring as her groundbreaking art.” She also served on the host committee for the 2025 Met Gala to celebrate the opening of “Superfine: Tailoring Black Style.”
