Loro Piana, the Italian luxury brand known for its high-end wool and cashmere garments, shot its fall/winter 2026 ad campaign at a trio of unexpected (for a fashion brand, at least) locations in Houston: the Menil Collection and private de Menil residence, both run by the Menil Foundation, and the nearby Rothko Chapel, a non-denominational space founded by John and Dominique de Menil that is full of serene, monochromatic canvases by the Abstract Expressionist painter Mark Rothko.
The fashion house approached the Menil Collection last fall, and the campaign was shot—by Mario Sorrenti—over four days this spring. The four teaser photos below utilize the Rothko Chapel and the de Menils’ private home as settings to showcase luxurious coats, trousers, sweaters, and dresses, not to mention furniture and artworks from the de Menils’ collection by artists like Tomás Yepes, Francesca Fuchs, Wayne Thiebaud, and, of course, Mark Rothko.
The house, designed by Philip Johnson, was built in 1948, soon after the family immigrated from Europe to Houston. The building was bequeathed to the Menil Collection and is not open to the public. Loro Piana also shot on the grounds of the Menil Collection and in two of the museum’s gallery spaces.
Check out a few photos highlighting the fall/winter collection below.
