A day in the life of a bodeguero, the bodega's navigator

Endless flux

Real life is not, sadly – or perhaps fortunately – like in the movies.

If you’re thinking of investing in a winery and making it your retirement project, think again. You might be signing up for early cardiac arrest.

Travelling with photographer Abel Valdenebro, who specialises in wine and other beverages, food and architecture, among other topics, we were certainly left almost out of breath after a few days following two leading Rioja bodegueros – a term that loosely translates as ‘general manager’ (the latter not fully capturing the symbolic weight of the job title in Spanish).

Tailing Richi Arambarri Perez of Vintae and Jose Ramón Urtasun of Remírez de Ganuza as they went about their business was neither easy nor boring.

The fast pace and multiple, often competing, demands that shape the days of a bodeguero reflect the many ways in which the wine industry has changed over the last couple of decades – and the many different challenges and opportunities that continue to arise.

There’s a restlessness in their days, catalysed by a sense of urgency – the need to grab (and create) prospects and compensate for tough market conditions.

However, that sense of urgency and creative anxiety is as much a product of their personalities as it is of the context that surrounds them.

Intensity in focus

These are individuals who don’t know either idleness or loitering.

You won’t find them resting on a hammock, enjoying the comfort of having built successful ventures.

In fact, it’s a deep awareness of the fragility of success that keeps them motivated and determined; an acknowledgement that this is the tough yet beautiful essence of what they do.

The wine industry is, primarily and above all, a farming venture; transience and vulnerability live alongside heritage; it’s a long-term project shaped by short-term, ever-shifting variables.

So Abel and I set our alarm clocks for painfully early wake-ups before jumping onto two intense, albeit very different, rollercoaster rides.

The routines and personalities of the two bodegueros we shadowed are very different – but equal in intensity and focus.

The structure of their days mirrors not only their idiosyncrasies but also the nature of their very different companies.

What did we learn?

That passion and grit take you to the end of each day; competence and strategic thinking keep you going for years.

And that, through it all, you need a good, equally committed team around you.

Morning fever

Arambarri gets out of bed while the house is still quiet and changes into his running gear.

‘I just need the movement and energy to start the day. In winter I might even go to the slopes,’ he explains, referring to Valdezcaray, the pistes around the San Lorenzo peak, 15km southeast of the quaint mountain town of Ezcaray and a mere 45-minute drive southwest of Logroño.

However, spring has sprung, so Arambarri leaves for a run across Logroño’s old town – where he lives with his young family – over the Puente de Piedra bridge and along the Ebro river.

He keeps an eye on his watch and loops back for a shower before taking four-year-old Sofia to the nursery.

After cycling back home to drop off his bike, Arambarri cuddles one-year-old Nicolás before checking in at Vintae’s Logroño offices, down the road from his flat.

The headquarters are the beating heart of the group’s many wineries, brands and projects, including Rioja producers Hacienda López de Haro and El Pacto, Toro’s Matsu and Aroa in Navarra.

Perpetual commute

Urtasun’s day starts very differently – 355km away from Rioja.

Based in Madrid, on any given morning he’s either walking his boys to school, heading to the airport or driving to the winery in Samaniego, 15km west of Haro, north of the Ebro.

Today he’s en route to Remírez de Ganuza for a regular catch-up with the team.

‘It’s important to come back regularly. Beyond the logistical and management side of things, it’s essential to stay in touch with what really matters and the reason we do this in the first place,’ he says.

The drive takes him just over three hours; all going smoothly, he’s in Samaniego in time for lunch.

Weeks can easily go by without time to visit the winery, though.

Juggling personal life, work at the Madrid office and the tough travel schedule he’s been fighting against – with limited success – is notoriously difficult.

‘We’ve expanded the [commercial] team; mostly so that I’m not dealing with so many markets myself and travelling so much. But as soon as [the importers and PR agencies] hear we’ve employed someone, I start getting phone calls: “So Jose, does this mean you now have more time to visit us?”. It’s a losing battle…’

In an industry built upon trust and human connection, Urtasun acknowledges that it’s important for wine companies to have a face. ‘Relationships are the basis of our work.’

Tricky balance

The perpetual tension between ‘working the global room’ and staying put, going through to-do lists, is one of the main challenges of the bodeguero’s life.

Time away means that other things in the business don’t move as quickly or are left on hold. But the quest for balance is not just an operational matter.

‘Time with the kids is precious,’ says Arambarri.

‘[Having children] has changed the way I relate to work. I used to travel more than half of the time, without giving it much thought. Now, I’ve set limits. Nothing makes up for time away from them,’ he concludes.

Those limits are still, however, very much above those of a civilian: no more than two weeks a month, with no more than five consecutive days if possible.

Urtasun echoes this feeling, amplified by the fact that he shares custody of his two boys with his ex-wife.

‘I plan travel around the time I have with the kids. It’s tough, both logistically and emotionally.’

Business of people

With all cogs turning at the office, Arambarri leaves for Cárdenas, the small village between Logroño and Ezcaray that is the epicentre of El Pacto, a range of wines produced in the Sonsierra, in the far northwest of the Rioja Alta sub-region, and Alto Najerilla at Rioja Alta’s southern edge.

Ever the master of optimisation, he’s combined a catch-up with the viticultural team with a visit from Asturian distributors and a nourishing Riojan almuerzo (like ‘elevenses’).

The entourage convenes at Cárdenas’ main square, seemingly doubling the village’s population in a matter of minutes.

The group consolidates by the two four-wheel drives piloted by Arambarri and Fernando García, El Pacto’s viticultural manager, and everyone heads to the two plots – Pieza la Villa and Senda de Haro – that supply the grapes for the El Pacto flagship Jesús Acha wines.

From there, they head to the 100-year-old Valdechuecas vineyard (see ‘Rioja Report 2026. Garnacha & friends – Tapping into history and modernity ).

Following a walk through the gnarly vines, the team sets up a tasting of El Pacto’s new releases and makes a fire from sarmientos (vine cuttings) to barbecue some lamb chops.

Back in Samaniego, Urtasun is catching up with Jesús Mendoza, the star winemaker who has been at Remírez de Ganuza’s technical helm since 2001, having joined the team in 1994.

The relationship between the two evolved through years of a gradual leadership transition from Fernando Remírez de Ganuza to Urtasun, whose family acquired the winery in 2019.

Urtasun spent the following years, until Remírez de Ganuza’s death at the age of 73 in 2024, working alongside the founder to ensure continuity and a full understanding of the winery’s ethos, which Mendoza helped to shape.

The two discuss the evolution of the wines, analytical samples and operational planning before synchronising watches ahead of a visit and tasting with a journalist (yours truly).

‘Jesús is obsessive. His attention to detail, precision and cleanliness are just incredible,’ says Urtasun as if the latter wasn’t obvious, given the pristine condition of the winery – and as if he didn’t share some of that obsessive nature himself.

Focused restlessness

Not wanting to waste either samples or time, Arambarri loads the bottles from the mid-morning barbecue into the boot and calls the team at Nublo, the one-star Michelin restaurant in Haro, to say that he’ll pop in before service if convenient.

The answer is an easy and eager yes.

But before going to Haro, Arambarri needs to stop by the aerodrome where he keeps his small plane.

‘You have to fly regularly. It’s a necessity so you can be safe.’

The wind, however, is not cooperating. ‘I’d fly alone today, but not with a passenger [Decanter’s very relieved photographer] who has never flown with me before. It gets wobbly up there on a day like this and it’s not good if you freak out inside such a small plane,’ he says, not even half joking.

He’s flown his plane to the Balearics, Madrid, Málaga, Galicia and Jerez. ‘Isa [Isabel García Castellanos, Arambarri’s wife and Vintae’s marketing director] is not a fan, though,’ he says. We certainly don’t blame her.

Arambarri is a man of many hobbies. Look closely, however, and you’ll realise that there’s a focus to all of them, an accumulation of personal resources that allow him to perform best on his intense entrepreneurial front.

In early May, Vintae announced a structural and financial plan to take over Bodegas Riojanas after the historic winery went into administration earlier this year.

This comes after the announcement, in 2025, of Vintae regaining 100% ownership of iconic vermouth brand El Bandarra, and of a partnership with Bodega Terramoll in Formentera, whose operations and sales it now oversees.

Sitting (not winding) down

Meanwhile, at Remírez de Ganuza, Urtasun and I are sitting down for a long session of analytical tasting.

He takes a step back and lets the winemaker lead, listening eagerly and commenting occasionally while repeatedly checking his phone.

‘This thing is relentless. There’s no downtime.’

As the tasting wraps up and Mendoza begins tidying up, the winery hospitality team is already waiting for their meeting with Urtasun.

‘Visits and cellar-door sales have grown a lot,’ he explains. ‘It’s important to have the right people and keep things running smoothly.’

Then it’s off to check on how Olagar, the 1978 plot in San Vicente de la Sonsierra that yields the fruit for Remírez de Ganuza’s white Gran Reserva (see ‘Rioja Report 2026. White Rioja: A Successful quest for excellence), is responding after two months of intense rains.

Against the backdrop of dramatic, thunderous clouds, Urtasun acknowledges that it’s time for dinner before it starts pouring down.

Sure enough, the skies open as he’s driving to Haro, for dinner at Los Caños, where the team welcomes him with both familiarity and deference.

He discusses which wines customers have been interested in lately, which bottles most excite the team at the moment; he asks the sommelier to suggest a bottle.

Is he relaxing now? Is he still on the job? These questions are perhaps meaningless.

‘This is not just work,’ he says. ‘It’s almost the way that we see the world.’